Projects and Partners
I've had the good fortune of working with some of the biggest names in the industry. From my current role with Riot Games, to my very first Fortnite tournament, the links below provide insight, coverage, and descriptions to some of my favorite projects. Read below for a little about my past and present.
Riot Games: Commercial Partnerships
Since 2006, Riot Games has been committed to the way video games are developed, published, and supportive of players. From League of Legends to VALORANT, Riot has continued to evolve and grow a community in games, esports, and entertainment.
As a member of the Commercial Partnerships Team, I work predominantly in sponsorship, media, marketing, and strategic partnerships across North America and Oceania.
The Metaverse will be the most significant technology trend of the next decade as evidenced by major companies like Facebook (Meta) and Microsoft investing billions of dollars to make it happen. Gaming and crypto are the foundations of this revolution, and we have something for everyone on the metaverse spectrum of interests.
Assouline Book: Metaverse Dream
Everyone is curious about the metaverse. It’s a concept born from
games, but one that transcends art, entertainment, fashion, and so much
more. Metaverse Dream is your window into this exciting metaverse
future - a future that is coming faster than you might think.
Representing the best and brightest content creators in the digital world. From YouTube to TikTok and everything in between, we help our clients produce, promote, and distribute high-quality content. Follow us for updates on our talented roster and the latest trends in online content creation.
CNBC Show: GAME CHANGERS
Game Changers is a groundbreaking new program airing 3 times weekly to over 60 million viewers in the GCC. This new show by CNBC Arabia will cover video gaming, esports, and the metaverse - the fastest growing industries on the planet.
XSET Closes Series A
Six NFL athletes including Ezekiel Elliot – who invested in eFuse in the past – and Kyle Van Noy – who has been with XSET since August 2020 – also invested in the funding round. XSET has also opened a west coast office in California within LightWorks. The office will host XSET’s cooperate operations, esports training facilities and content creation studio.
Holodeck Presents: Camp Knut Ft. OTK Media
IRL Twitch Streamer and bodybuilder Knut Spildrejorde worked with OTK members this summer in a 30-day fitness boot camp, Camp Knut, to help the crew get in shape and educate viewers on fitness best practices. The program was produced and assisted by Holodeck Media and The Business of Esports. In total, the group streamed 500 hours of Camp Knut content over the 30 days, garnering 9 million hours watched. Mizkif’s content generated the highest viewership, with 3.7 million hours watched.
Up on Game Network: On iHeart and FOX Sports
Former NFL players LaVar Arrington, TJ Houshmandzadeh and Plaxico Burress take on the latest hard-hitting sports topics for athletes, while welcoming guests from the world of sports and entertainment. Utilizing their vast knowledge of football, the hosts aim to educate, inspire and entertain listeners and athletes of all ages, sharing their real-life experiences and stories, teachable moments and candid discussions that will help players improve their game and perform at the highest level.
Comic Con: Los Angeles
Connect with other like-minded fans at LA’s home for Comics, Gaming, Cosplay, Anime, and Pop Culture! As a fan, you have the ability to explore new worlds, view distant Cons, strut your Cosplay, prowl the archives for missed gems, and experience everything you love about pop culture. From 24/7 play-to-earn gaming to hosting monthly Cosplay contests and conventions from all over the globe, we are bringing Super fans together like never before!
Since 2018, NFT.NYC has been committed to giving a voice to the growing NFT community. NFT.London will welcome fresh ideas and NFT thought leadership from the UK and Europe.
An exclusive gathering of the leading investors and builders in the blockchain, digital assets and web3 space. With keynote speakers including Super Bowl Champion Tom Brady, Former President Bill Clinton, Shark Tank's Kevin O'Leary and more! In 2022 Holodeck Media was invited to produce the Gaming and Web3 segments at Crypto Bahamas!
PAX East 2022
In this episode, we come to you live from the PAX East 2022 conference in Boston, Massachusetts where The Business of Esports hosted the most stacked esports industry panel with special guests Steven Blickensderfer (Lead Privacy Counsel for Krafton), Julien Benichou (Senior Director, Partnerships Strategy, and Execution for Gen.G), Thomas Hajduk (Director of Marketing at OTK Media), and Greg Selkoe (Co-Founder of XSET), not to mention our very own Jimmy Baratta and Lindsay “The Boss” Poss!
Arslanian Media Group
Coolman's Universe NFT
Spesh is looking for his best friend throughout Coolman's Universe. To travel through this universe, Spesh uses a surfboard and a compass. This compass is no ordinary compass, however. Not only does it point Spesh in the right direction to find his mysterious friend, but it also tracks the path that Spesh's friend has already taken...finding clues along the way. As Spesh surfs throughout space, he finds himself exploring worlds that he's never experienced...and meeting creatures he would’ve never thought possible.
Stoned Ape Crew NFT
4,142 Stoned Apes Conquered the Cannabis Industry as the #1 Herb-Related NFT project. Building a weed lifestyle brand and a next level web3 tech platform, an ecosystem was built around a “green” deflationary token $PUFF, utilized for herb, apparel, rescuing Nuked Apes, Evolutionary Retreats, and other perks.
Esports Entertainment Group
Forbes Feature: The NACL
This is an exciting season for E-sports and gaming enthusiasts as the North American Collegiate League (NACL) releases its first exclusive merchandise with Mark Cuban’s Three Commas clothing line. Known as the NACL Collegiate Collection, fans and gamers can choose from five items that are presently available from hoodies to limited edition jerseys.
Fallen Media Ad Agency
FALLEN MEDIA IS ONE OF THE LARGEST SOCIAL MEDIA NETWORKS ON THE PLANET. Our Gen-Z first brands live with their fans, on their phones, everywhere, all day, every day. We tell funny, engaging, and shareable digital stories constantly, and our content team has worked with some of the world’s largest brands to build unique campaigns that speak to our unique audience.
TGR Foundation: A Tiger Woods Charity
Founded in 1996, TGR Foundation equips young people with the tools and support they need to discover their interests, enhance their knowledge and build their own path to personal and professional success.
U.C. Irvine Esports
Go on a journey through the history of Esports and gain vantage points from developers, athletes, fans, sponsors and media. Examine relationships in the Esports communities and understand how their different roles affect each other. Explore Esports from behind the scenes and learn what it means to be involved in Esports. Learn the structures of what an Esports organizations might look like and build the groundwork for an understanding of the Esports industry.
Esports Strategist Jimmy Baratta Joins XSET Gaming
“We are thrilled for Jimmy to #reptheset,” said XSET CEO Greg Selkoe. “His addition to our growing list of contributors and partners adds another layer of strength, creativity, and legitimacy to our organization. Jimmy shares our vision and core philosophy, and we’re honored to have him on the team.”
ICEBRKRSCLAN: Where gamers become friends
A gaming social ad network with content creators, live streams, discussions, and co-operative / competitive games. What are you waiting for? Join our gaming community.
The North American Collegiate League
The North American Collegiate League- is an America-based non-profit esports and entertainment organization that hosts video game tournaments and league play for universities and colleges with scholarship prizes. The NACL has a multitude of revenue streams and is entering a relatively unexplored niche in the esports market.
Luudofest, by VY Esports and the NACL
A promised appearance of known esport superstars such as Sweet Anita, a Twitch streamer who will also be hosting the event, JustAMinx, and xQc, will be a member of the panel. The event will also be brought to life by a musical performance from Shawn Wasabi, a world-renowned YouTuber. To make it more eventful, professional gamer Trihex will be attempting to create a world record for the speedrun of Crash Bandicoot 4: It's About Time, along with tons of surprises and prizes to be won.
FORTNITE AND TRAVIS SCOTT PRESENT: ASTRONOMICAL
From April 23-25, blast off into a one of a kind musical journey featuring Travis Scott and the world premiere of a brand new track. Astronomical is an other-worldly experience inspired by Cactus Jack’s creations, built from the ground up in Fortnite To make sure everyone has a chance to experience Astronomical, we’re setting up multiple tour dates with showtimes for players around the globe. Jump in to whichever time fits your schedule best, or catch an encore with your friends if they missed it.
Wizard: Epic Videos Daily
Wizard boasts epic videos, music, and voice chat. Users can create, edit and share videos, chat with friends and the community and check out their awesome profiles, skins and GIFs. Now available on iOS.
Global Talks: Esports at the University of Peru
The Universidad Peruana de Ciencias Aplicadas is a private university in Lima, Peru, founded on January 5, 1994. Currently, it offers 46 career programs categorized in 13 schools.
Digital Music News: FaZe Clan Series A
The new round of funding will be used to support the expansion of FaZe, one of the world’s most-followed gaming organizations. Jimmy Iovine’s NTWRK led the round of funding. Other investors in this round include Pitbull, Troy Carter, Ray J, Nyjah Huston, Swae Lee, Yo Gotti, Sylvia Rhone, Chris O’Donnell, Big Boy, DJ Paul, Meyers Leonard, Gregory Van Der Wiel, Guy Oseary, Josh Hart, Disco Fries, Offset, and Jamal Murray.
VY Esports: Creative Ad Agency
VY is a global gaming and esports company specializing in authentic experiences and creative content for the gaming generations
Ultimate Gaming League
The Ultimate Gaming League is here to build the most innovative and engaging content creation and gaming teams. The UGL is led by current and former National Football League (NFL) players, inviting fans of all ages, genders, races, and ethnicities to join their team, opening up the broad possibilities gaming has to offer.
Yahoo Finance: The NACL
NACL President, David Chen, has always been passionate about esports. He saw the value of it as it helps build camaraderie, decision-making skills, and sportsmanship. Although some people are against video games and online games because it tends to get overused or some say it becomes an addiction, there are exceptional skills that can be developed.
The Esports Observer: EDGE by VY Esports
Partnering with GameStop, UPROXX, and presenting sponsor American Eagle, the premiere event for the platform will debut July 25 at 12 p.m. PST on GameStop’s and UPROXX’s Twitch channels. The virtual event will feature myriad groups including those from the Los Angeles gaming community. Industry influencers, players, pro players and others will offer insights, guidance, and lessons on how to get into the gaming and esports space, according to the announcement. EDGE will also feature a live Madden NFL 20 gaming event in partnership with the North American Collegiate League.
XR Sports Group
XR Sports Group is building a modern esports technology stack and introducing the global gaming community to platform based business models to monetize their fan communities.
Wind and Rain Clan
Est. 2017 | Leading Esports in the U.K. & Nordics 🇬🇧🇸🇪 | Europe’s BEST upcoming talent in CSGO, Dota 2, LoL, R6, Fortnite & Rocket League!
Sharebert: Fortnite Royale Rumble Tournament
From esports tournaments in stadiums featuring Twitch's top talent for millions of fans, to STEM-driven competitive educational experiences, to virtual software designed to train employees for anything from heavy machinery operation to guest interaction, Sharebert blurs the lines between virtual and reality.