My career has been centered on helping organizations navigate periods of transformation, growth, and innovation across sports, gaming, media, entertainment, and emerging technology.

After beginning my career as an attorney, I founded FT Empire, where I advised companies, creators, investors, and rights holders on growth strategy, partnerships, business operations, and commercial execution. During that time, I worked on initiatives ranging from Travis Scott's Astronomical activation in Fortnite to large-scale entertainment, gaming, and creator economy ventures, helping organizations build partnerships, launch products, scale operations, and enter new markets.

As my focus shifted increasingly toward business leadership, I led growth and operational initiatives for companies across North America, the Middle East, and Europe, securing partnerships with organizations including Spotify, Snap, Gymshark, FOX Sports, TikTok, and Comic Con. Along the way, I remained deeply involved in education and industry development, serving as an instructor, advisor, board member, and speaker for organizations including the University of California, Irvine, Chapman University, and the TGR Foundation.

I later joined Riot Games, where I led partnership and business development initiatives across the Americas, helping drive commercial growth, strategic planning, and cross-functional execution across Riot's portfolio of games, esports properties, and entertainment initiatives. Today, I serve as Americas Lead for Strategy, Operations & Business Affairs at FIFA, helping shape the organization's gaming ecosystem through strategic planning, commercial partnerships, portfolio growth, and initiatives supporting FIFA World Cup 2026 and beyond.

Throughout my career, I have worked at the intersection of sports, gaming, entertainment, and technology, helping organizations transform ideas into scalable businesses, meaningful partnerships, and long-term growth.