Jimmy Baratta, Esq.

Jimmy Baratta is a leading authority in the world's most exciting industry. A Latinx attorney, entrepreneur, and strategist in the evolving metaverse, Jimmy has worked for orgs, agencies, talent, developers, and more.

Jimmy is currently working for Riot Games Commercial Partnerships with a predominant focus in sponsorship, media, marketing, and strategic partnerships across North America and Oceania. 

Additionally, he is an adjunct professor and Metaverse Executive in Residence for Chapman University, an investor and strategist for lifestyle brand XSET, and serves as an advisory board member and esports course instructor for U.C. Irvine - where he won the 2022 Award of Distinction. 

Yahoo Sports: Jimmy Baratta Esports Entrepreneur

In the past few years, Baratta's esports deals have penetrated all levels of the industry. From advising Grammy-winning talent on in-game live events, to brokering deals with Forbes-listed orgs, Baratta has demonstrated an ability to maneuver through the complexities of business life and add tremendous value to his clients. 

Holodeck Appoints Jimmy as Chief Gaming Officer

With properties such as The Business of Esports, College Gamer, RIGS and more, Holodeck Ventures and its content house Holodeck Media represent the future of fun. 

Jimmy Baratta teaches esports at U.C. Irvine

Esports is an emerging as a global industry; Overview of Esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in Esports and where to get started in order to be involved.

Jimmy Baratta Joins XSET Gaming

“We are thrilled for Jimmy to #reptheset,” said XSET CEO Greg Selkoe. “His addition to our growing list of contributors and partners adds another layer of strength, creativity, and legitimacy to our organization. Jimmy shares our vision and core philosophy, and we’re honored to have him on the team.”

Grant, Genovese & Baratta LLP

A Southern California firm specializing in complex litigation, our senior partners have tried over 200 cases to verdict or final judgment in state and federal courts. From products liability, to employment, to insurance, to emerging industries such as cannabis and controlled substances, we have helped our clients succeed in their endeavors.

Jimmy began his career in gaming by advising nonendemic talent and partners on ecosystem nuances. He has since expanded his role to include business development, brand strategy, and talent/community management for orgs, leagues, developers, agencies, and more. He is an industry advisor to some of the biggest names in the business, ranging from top tier publishers to GRAMMY winning artists.