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Strategy, Business Operations & Commercial Executive Across Sports, Gaming & Entertainment
I am an executive leader with 15 years of experience driving growth, strategic partnerships, business operations, and commercial initiatives across sports, gaming, media, and entertainment. Throughout my career, I have helped organizations expand into new markets, build high-value partnerships, launch innovative products, and execute complex initiatives involving some of the world's most recognized brands, rights holders, publishers, creators, and technology companies.
Today, I lead various Strategy, Operations & Business Affairs initiatives for FIFA's gaming ecosystem across the Americas, helping shape the organization's long-term digital gaming strategy and portfolio growth. Previously, I held leadership roles at Riot Games and advised a portfolio of entertainment, gaming, creator economy, and technology companies, leading initiatives involving organizations including Epic Games, Roblox, Netflix, Xbox, Samsung, Spotify, TikTok, and FOX Sports. My experience spans strategic planning, business development, partnerships, licensing, governance, and organizational growth across both established global brands and emerging ventures.
Yahoo Sports: Jimmy Baratta Esports Entrepreneur
Yahoo Sports: Jimmy Baratta Esports Entrepreneur
In the past few years, Baratta's esports deals have penetrated all levels of the industry. From advising Grammy-winning talent on in-game live events, to brokering deals with Forbes-listed orgs, Baratta has demonstrated an ability to maneuver through the complexities of business life and add tremendous value to his clients.
Jimmy Baratta Joins XSET Gaming
Jimmy Baratta Joins XSET Gaming
“We are thrilled for Jimmy to #reptheset,” said XSET CEO Greg Selkoe. “His addition to our growing list of contributors and partners adds another layer of strength, creativity, and legitimacy to our organization. Jimmy shares our vision and core philosophy, and we’re honored to have him.”
UCI Irvine: Jimmy Baratta is Making a Mark
UCI Irvine: Jimmy Baratta is Making a Mark
“I understood the value that the UCI name commanded, and the respect its esports program had already garnered for itself”. “The course that I teach, Overview of Esports, prepares the newcomer and the existing business professional alike with the knowledge and tools to transition into the gaming industry. It lays the foundation, identifies networking opportunities and other resources and outlets to achieve success.” - Jimmy Baratta
Grant, Genovese & Baratta LLP
Grant, Genovese & Baratta LLP
A Southern California firm specializing in complex litigation. Our partners have tried over 200 cases to verdict or final judgment in state and federal courts. From products liability, to employment, to insurance, to emerging industries, we have helped our clients succeed in their endeavors.
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