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Strategic Advisor at the Intersection of Global Sports and Video Games
Strategic Advisor at the Intersection of Global Sports and Video Games
I’m a hybrid of attorney, educator, and strategic business executive with 13+ years of experience guiding world-class organizations through complex legal, commercial, and growth challenges. My career has been defined by building strong partnerships, leading high-performing teams, and scaling initiatives at the intersection of video games, traditional sports, and digital media.
I’m a hybrid of attorney, educator, and strategic business executive with 13+ years of experience guiding world-class organizations through complex legal, commercial, and growth challenges. My career has been defined by building strong partnerships, leading high-performing teams, and scaling initiatives at the intersection of video games, traditional sports, and digital media.
Currently I drive business and legal affairs initiatives for the world's futbol governing body: FIFA, by shaping video-game strategy, licensing, and product development. Previously, I taughed higher education in esports and video games for U.C. Irvine. I also drove business development negotiations for Riot Games across flagship titles including League of Legends and Valorant, managing multimillion-dollar partnerships and cross-functional initiatives.
Currently I drive business and legal affairs initiatives for the world's futbol governing body: FIFA, by shaping video-game strategy, licensing, and product development. Previously, I taughed higher education in esports and video games for U.C. Irvine. I also drove business development negotiations for Riot Games across flagship titles including League of Legends and Valorant, managing multimillion-dollar partnerships and cross-functional initiatives.
Yahoo Sports: Jimmy Baratta Esports Entrepreneur
Yahoo Sports: Jimmy Baratta Esports Entrepreneur
In the past few years, Baratta's esports deals have penetrated all levels of the industry. From advising Grammy-winning talent on in-game live events, to brokering deals with Forbes-listed orgs, Baratta has demonstrated an ability to maneuver through the complexities of business life and add tremendous value to his clients.
Jimmy Baratta Joins XSET Gaming
Jimmy Baratta Joins XSET Gaming
“We are thrilled for Jimmy to #reptheset,” said XSET CEO Greg Selkoe. “His addition to our growing list of contributors and partners adds another layer of strength, creativity, and legitimacy to our organization. Jimmy shares our vision and core philosophy, and we’re honored to have him.”
UCI Irvine: Jimmy Baratta is Making a Mark
UCI Irvine: Jimmy Baratta is Making a Mark
“I understood the value that the UCI name commanded, and the respect its esports program had already garnered for itself”. “The course that I teach, Overview of Esports, prepares the newcomer and the existing business professional alike with the knowledge and tools to transition into the gaming industry. It lays the foundation, identifies networking opportunities and other resources and outlets to achieve success.” - Jimmy Baratta
Grant, Genovese & Baratta LLP
Grant, Genovese & Baratta LLP
A Southern California firm specializing in complex litigation. Our partners have tried over 200 cases to verdict or final judgment in state and federal courts. From products liability, to employment, to insurance, to emerging industries, we have helped our clients succeed in their endeavors.
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